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mbrace2: How Cool


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An eager Consumer Electronics Show audience, anxious to hear the keynote speech by Dr. Dieter Zetsche, Chairman of the Board of Daimler AG and Head of Mercedes-Benz Cars, caught a high-energy video featuring a mesmerizing palette of elegant 2D and 3D graphics, courtesy of long-time partners Manic and jumP Editorial. The studios teamed up with Merkley+Partners and RSA Films Director Henrik Hansen on the effort, with Manic leading design and animation and jumP's Richard Mettler cutting the piece.
Other credits



Agency: Merkley+Partners

ECD: Andy Hirsch

Group Creative Heads: Scott Zacaroli, David Fox

EP: Gary Grossman

Producer: Chris Coccaro



Production Company: RSA Films

Director: Henrik Hansen

DP: Eric Steelberg

RSA EP: Marjie Abrahams

RSA Producer: Lynne Pateman



Editorial Co: jumP Editorial

Editor: Richard Mettler

MD: Dee Tagert

EP: Alexandra Leal

Producer: Liz REgan



Post/Effects Co: Manic

Design Director: Jun Lee

Director of CGI: John Clausing

MD: Bob Cagliero

Producer: Nick Dziekonski

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