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Nintendo: Who Will Bring the Light


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Created by Leo Burnett Chicago, Nintendo’s new TV spot (developed for the "Who will bring the light" campaign) dramatically highlights the adventure odyssey of the newly launched “Kid Icarus: Uprising” game, while challenging viewers to join the fight against Medusa’s underworld army. Nintendo’s “Kid Icarus: Uprising” is the rebirth of a gamer classic from the late 1980s. Leo Burnett’s creative team worked directly with the game’s famed creator, Masahiro Sakurai to effectively re-create the game’s characters and universe. The spot blends original and game-inspired music that was recorded with the Sydney philharmonic orchestra to punctuate the animation and add depth to the overall experience.
Other credits

Client: Nintendo’s “Kid Icarus: Uprising”

TV Spot: “Who Will Bring the Light”

Agency: Leo Burnett

Chief Creative Officer: Susan Credle

SVP, Creative Director: Dominick Maiolo

Art Director: McKay Hathaway

Copywriter: Travis Meidell, John Diegnan

Executive Producer: Nicky Furno

VP, Content Architect: Vince Geraghty

Production Company: The Mill

Music Company: Nylon

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