Lotus Cars: LIGHTWEIGHT

Lotus sports cars are born to deliver ultimate performance through being light of weight. Its philosophy of doing more with less greatly influences the way its cars are designed and built – a minimalistic approach that is uniquely Lotus. Something McCann Erickson Kuala Lumpur wanted to capture the hearts and imagination of sports car purists and performance motoring enthusiast with, and convert them into proud owners. 
Staying true to the Lotus philosophy, we used the same materials that go into building these cars as the medium for a series of road show posters to showcase the technological brilliance and simplicity in design that are the hallmark of every Lotus.
The posters were displayed at the concourse area of a popular high-end shopping mall, as part of an innovative exhibit that also featured a completely stripped-down Lotus Exige S suspended in mid-air amongst a range of other Lotus models.