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White Square International Advertising Festival: Dubi Lynx


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As the representatives of White Square International Advertising Festival in Israel, we looked for a unique way to promote the festival among Israel's leading ad agencies, which are unfamiliar with it.

In cooperation with Forbes Magazine, we've created DontFake.com, a creative competition in which agencies are asked to create press ads to promote a global agenda against Ghost / Scam Advertising.

We launched a 'call for submissions' campaign with the concept 'When you fake the work, you fake the award' in Forbes Magazine, banners, landing page and email marketing, all communicating our concept with faked logos.

A representative of the winning agency will receive an all-inclusive trip to Minsk and represent Israel as a juror in the Fourth International Advertising Festival - White Square and the best work will be featured in Forbes Magazine.
Credits Other credits

Managing Partners (Hooligans): Max Shcherbakov, Sahar Lewenstein

Coding: Guy Tzaban

White Square Festival PR Manager: Evgeniya Leonova

PR Agency: Ronnie Hassid, Ofir Auslander

Forbes Publishers: Rafi Rosenfeld, Nir Barzilay

Forbes Editor-in-chief: Simon Tetro

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