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Top 6: March 28th 2012
Look around this page. Online advertising — like the banners you see above and to the right of this post — is usually pretty simple: An image, some animation, and an invitation to … read moreclick through for more information.
Web advertising is often simpler and cheaper than its TV and print counterparts, and sometimes comes off as an afterthought. It doesn’t have the cultural cache that TV and print ads have — you’ve never heard anyone quote a catchphrase from a banner ad, have you?In an attempt to improve the digital ad space, Google partnered through Johannes Leonardo, New York with four brands to challenge them to make web advertising better in a campaign they’re calling “Project Re:Brief. ” They’ve brought in the people who created some of the most iconic commercials a generation ago — the Coca-Cola “Hilltop” campaign, the Volvo “Drive It Like You Hate It” campaign, the Alka Seltzer “I Can’t Believe I Ate The Whole Thing” campaign and Avis’ “We Try Harder” campaign — to re-imagine them for a contemporary audience, which uses technology that has passed many of the old marketers by.
read less...Executive Creative Director: Jan Jacobs, Leo Premutico
Senior Creatives: Alex Romans, Ben Clare, Steve McElligott, Jerome Marucci
Creatives: Emmie Nostitz, Sandra Nicholas, Harv Bains, Julie Matheney
Executive Producer: Aaron Royer
Digital Producer: James Young
Producers: Floyd Russ, Jarrett Beeler, Sonya Parker, Michael Rose
Creative Director: Drew Ungvarsky
Art Director: Matt Clack
Design Director: Joe Branton
Developers: Ricky Williams, Chris Gammon, Gabe Molochko, Jeff Penano, Darius Pilapil, Zach Young, Matt Campbell
Animator/Designer: Jason Levesque, Josh Newton
Voiceover Production: Studio Center
Director: Doug Pray
Production Company: Oil Factory
Executive Producer: Jay Wakefield
Editor: Phillip Owens
Marketing Manager: Mike Glaser
Marketing Manager: Emel Mutlu
Marketing Manager: Sally Cole
Independent Contributor: Harvey Gabor
Independent Contributor: Amil Gargano
Independent Contributor: Howie Cohen
Independent Contributor: Bob Pasqualina
Website Design & Development: Fantasy Interactive
Senior Designer: Simone Magurno
User Experience Designer: Yuwei Fu
User Experience Designer: Jack Wright
User Experience Designer: Adam Diehl
Senior Digital Producer: Chris Rubin
Digital Producer: Johnny Michaelson
Senior Technical Manager: Jeff Yamada
Senior Interactive Developer: Kris Hedstrom
Interactive Developer: Darcy Clarke
Production Partner: Coke Interactive Machine
Interactive Production House: Fakelove
Partner/Creative Director: Josh Horowitz
Production Company: Rebolucion
Director: Nicolas Nubile
Editorial House: Cosmo Street
Editor: Davie Cea
Editor: Steve Bell
Music: Human
Production Company: RSA
Director: Henrik Hansen
Editorial House: Rock Paper Scissors
Editor: David Brody
Music: House of Hayduk
Fabrication/Design/Software: Fake Love
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