 |
Top 6: March 28th 2012
Interactive
Google: Project Re:Brief
Top 6: March 28th 2012
Look around this page. Online advertising — like the banners you see above and to the right of this post — is usually pretty simple: An image, some animation, and an invitation to click through for more information.
Web advertising is often simpler and cheaper than its TV and print counterparts, and sometimes comes off as an afterthought. It doesn’t have the cultural cache that TV and print ads have — you’ve never heard anyone quote a catchphrase from a banner ad, have you?In an attempt to improve the digital ad space, Google partnered through Johannes Leonardo, New York with four brands to challenge them to make web advertising better in a campaign they’re calling “Project Re:Brief. ” They’ve brought in the people who created some of the most iconic commercials a generation ago — the Coca-Cola “Hilltop” campaign, the Volvo “Drive It Like You Hate It” campaign, the Alka Seltzer “I Can’t Believe I Ate The Whole Thing” campaign and Avis’ “We Try Harder” campaign — to re-imagine them for a contemporary audience, which uses technology that has passed many of the old marketers by.
Executive Creative Director: Jan Jacobs, Leo Premutico RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
