Print ad: Super Rugby: all supercharged

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Investec Super Rugby all supercharged.

This year it was time for adidas NZ to harness the renewed passion for rugby that the Rugby World Cup ignited to make the 2012 Super season seem like the exciting new chapter in New Zealand rugby, where world cup heros will clash against each other. In short, to super charge Super Rugby.

In addition to igniting rivalries between the players, we wanted to connect super rugby with youth culture by highlighting the connection between music and Sport. We interviewed the stars of Super Rugby about the music they listen to to prepare for a game, and gave our audience a candid glimpse into the minds of elite athletes.

Category Sportswear
URL http://www.adidas.com/campaigns/supersounds/content/
Client Adidas
Agency iris worldwide
Country Worldwide
Campaign file Download campaign file
Uploaded 20 March, 2012

Credits

Regional Creative Director
Grant Hunter
Creative Director/ art director
Tom Hoskins
Associate CD / Copywriter
Phil Shearer
Planner
Karen Fielding
Digital Project Manager
Louise Rogers
Photographer
Ross Brown
Senior Digital Art Director
James Griffiths

Other credits

Campaign trailer URL:

http://www.youtube.com/watch?v=13K6hPMzZK4&feature=endscreen&NR=1

Production companies:

Augusto NZ (online content)

Match NZ (photography/print)

Super Rugby: all supercharged - take sides

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Super Rugby: all supercharged - take sides

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