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Buick: Tour Bus
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Tool Director Erich Joiner delivers a Leo Burnett, Chicago lighthearted campaign introducing General Motors' latest ride. In addition to the three-spot campaign, Joiner also created a full-length behind the scenes video for featured artist Neon Trees. The overall effort was built around a program integration on the March 11 episode of The Celebrity Apprentice.
Client: Buick Related |
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