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PMU: OfficeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
On the 10th March, PMU and its jockeys embark upon on a new campaign with Publicis Conseil, Paris which will cause a stir (again!).In 2012, PMU continues to pursue its strategy at the heart of the horseracing business with a new campaign which has a double purpose: to reinforce the positioning of the brand in the big money win segment and to make PMU a fun and popular brand.
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