Print ad: Yamaha: Hand

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In 2011, Yamaha launched its own range of helmets. To celebrate the launch, the brand offered an exclusive service to all consumers that bought a helmet: Oxi-Sanitation. Through vaporizing it with a chemical product, without any risk to people’s health, Oxi-Sanitation eliminates the odors and bacteria common in helmets with 100% efficiency, extending the helmet’s life cycle. To communicate this novelty, we materialized a bacteria, transforming it into a true icon for the campaign. Having done that, we created three situations where the bacteria were eliminated from Yamaha helmets in a dramatic and funny way. All pieces bring the name of the service and the concept: "Your helmet bacteria free.”