Dow: Train

Dow launches its new integrated marketing campaign, with the unifying theme: “Solutionism. The New Optimism.” The campaign, which spans television, print, digital and mobile, expresses the belief that together, science and humanity can solve anything.Created by Draftfcb Chicago, the new branding campaign continues telling the story of how the intersection of science and humanity enables the discovery of solutions to numerous issues facing our world, and Dow customers.