TV ad: New Zealand Fire Service: Could you live with yourself?

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This ad designed by M&C Saatchi New Zealand shows that you can leave it too late to install smoke alarms, then asks the viewer if they could live with themselves in the same situation.

Category Public services & utilities
Client New Zealand Fire Service
Agency M&C Saatchi New Zealand
Production Exit Films
Country New Zealand
Uploaded 26 March, 2012

Credits

Director
glendyn Ivin
Executive Creative Director
Dave King
Creative Director
Dave King
Producer
susie cole
Producer
Declan Cahill
Art Director
Frances Cooke
Copywriter
Dave King
Agency Producer
Jodie Hari
DoP
Ari Wegner
Sound Design
Shane Taipari
Account Director
Christina Mossaidis
Photographer
stephen langdon
Music
Stephen Rae
Account manager
lacey swanepoel

Other credits

Concept: Dave King

Client Contacts: Scott Sargentina and Craig Pearce

Makeup FX: Andrew Beatie

Offline Editor: Peter Sciberras, The Butchery Melbourne

Online Editor: Jon Baxter, Perceptual Engineering

Sound Design: Franklin Road Audio

Medical consultant: Debbie Murray

Media: Julie-Ann Hedges

Retail Partner: The Warehouse

New Zealand Fire Service: Could you live with yourself?

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New Zealand Fire Service: Could you live with yourself?

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