Akatu: Akatu Fake Shower App

Couples who live or travel together suffer from a lack of privacy when it’s time to perform their bodily activities. Usually a very thin wall separates the one who is in the bathroom from the ones in the bedroom. To mask the unpleasant noises that come from the bathroom, the most common resource is starting the shower. Which means: gallons of water are wasted simply to prevent an embarrassment. So Leo Burnett Tailor Made Brazil created an iPhone app for Akatu, the institute that works for the awareness of society in sustainable consumption. The Fake Shower simulates the noise of a running shower or tap. When the user goes to the restroom – with someone on the outside – all he needs is to activate the app to mask the noises emitted when you are… doing a number 2. At the end, the user receives the information of how many gallons of water were not wasted by using the app.