The idea of the game is to allow Facebook fans that 'iked' it, to virtually hitchhike to the greatest cities in Europe, getting picked up by different Beetle drivers each time. The … read moregame is accessible, easy to play and fun. Cities featured are carefully chosen hubs known for cultural and musical events, or considered design or architectural icons in Europe. Every ride is unique and generates an irreplaceable travel experience for the gamer. To bring out a truly innovative work with an unambiguous interactivity level, Tribal DDB Amsterdam worked very closely with Facebook.
There are 64 various characters driving 64 uniquely designed Beetle cars. Each of the 256 different rides has surprising stories and outcomes; there are opportunities to earn extra points, unlock prizes and discover originally composed music tracks bringing the gaming experience to another level. Music is a central part of this campaign taking a leading role in determining the 'driving the spirit' as each ride has its own soundtrack reflecting the characteristics of the of the Beetle driver.
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