Chiquita Bananas: eatachiquita.com

This campaign sprang around the concept of making bananas cool to a mass audience. Customized sticker faces are given to bananas in stores, while a digital world is created for them online.

Users can create a custom banana sticker on the site, for a chance to have it placed on bananas worldwide. Then add that sticker to friends photos, to share via Facebook Connect. Battle the Bad Banana in a fully fledged flash game entitled "Banana Boogie Battle". These many, many hours spent were well worth my new bathroom sticker collection.

*Winner of the FWA and Webby awards