TV ad: Jeep: Traveller

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Jeep Australia launches a new campaign for the highly-awarded Jeep Grand Cherokee, via Melbourne agency CumminsRoss. The campaign continues the brand's mantra of 'Don't Hold Back' through an illustration of humanity's incurable determination to never stop searching – an insight counterpointed with the Grand Cherokee's positioning as 'The Ultimate Search Engine'.

Shot in Melbourne, Chile, Patagonia and Argentina by renowned director/DoP Germain McMicking, and conceived by creative team Ed Howley and Toby Cummings, the commercials were recently premiered as two 60 second and two 30 second spots, with a stirring soundtrack composed by recent TropScore winner, Ben Allen.