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Interactive
Hematology Institute of Bahia: would you donate?
The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives Propeg created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.”
Lilia Lopes, Vitor Barros, Mateus Simões, Eder Galindo, Maria Luiza Fraga, Caio Leão |
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