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Tree Top Apple Juice: Cool
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Tree Top has been producing high quality apple juice in Washington State since 1960. What they have not been doing any time recently is running TV advertising. That's about to change is the Cole & Weber produced spot “Cool,” the company’s first TV spot in over 30 years.Tree Top juice is made in Washington State using 100% USA grown apples. The apple growers themselves are cooperative owners of Tree Top. They care about their product, they want to produce only the best possible juice and it is reflected in the quality and taste of the juice. This pride in grower ownership and obsession with quality is reflected in Tree Top’s brand tagline, “Real Fruit From Real People.” Cole & Weber United and directorial trio Everynone bring this essence to life in “Cool.” Using real, non-actor children and shooting in an editorial, documentary style, they captured very real moments, moments of wonder in these kids’ lives, juxtaposed with Tree Top’s approach to making juice captured in the line “Made with a sense of wonder.”
The spot will be running in San Diego, Denver, Portland and eastern Washington starting April 9 with a larger media roll out later in the year.
Agency Project Manager: Dee Dee Jones |
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