National Cheese Fondue Day: "We're celebrating the cheesiest day in America."

The cheesiest day in America is here. Creative agency Red Tettemer + Partners is serving up a digital campaign for The Melting Pot fondue restaurants (http://www.meltingpot.com), offering free cheese fondue to the first 25,000 people who signup for the Brand’s Club Fondue on April 11, 2012, (4 a.m. EDT April 11 to April 12 at 3:59 a.m. EDT) in celebration of National Cheese Fondue Day (http://www.nationalcheesefondueday.com). Registrants beyond the first 25,000 will receive The Melting Pot’s signature chocolate covered strawberries.

Integrating this cheesy holiday into “The Fondue Effect” creative platform that RT+P created for the franchise organization in 2011, cheese lovers should expect to experience “The Cheese Fondue Effect” in all of its cheesy glory. In addition to microsite creative, expect to see elements of creative on Club Fondue Email, on-premise collateral, corporate and franchisee Facebook pages as well as chatter on Twitter accounts (http://www.facebook.com/themeltingpotrestaurants and @TheMeltingPot).