Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Big Sisters of BC Lower Mainland: Boyfriend


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
his campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer.

To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.
Credits Other credits

Agency Producer: Sue Bell

Account Manager: Lisa Chen-Wing

Production Company: Family Style Productions

Director: Jon & Torey

Director of Photography: Mick Reynolds

Line Producer: Liz Dussault, Dennis Beier

Post-Production Company: JMB Post

Editor: Daniel Pruger

Online Editor: Randy Egan

Colourist: Randy Egan

Audio House: Griffiths, Gibson & Ramsay

Audio House Producers: Peter Clarke

Audio House Engineer: James Spooner

Casting Agency: Steve Mann, Mann Casting

Talent: Dale Boyer, Emily Riggs

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news