TV ad: California Lottery Black Scratchers®: Lady Luck

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The spot from David & Goliath shows consumers a very different side of Scratchers and piques the interest of new and existing players. The new :45 cinema spot 'Lucky Lady' borrows tactics from the best blockbuster film releases to reach its target audience at multiple touch points. Directed by The Argentines, the spot features a unique twist on everyone's favorite bearer of good fortune, Lady Luck, as she sets out on a mission to bestow luck to one unsuspecting fellow.

Category Other
Client California Lottery
Agency David&Goliath, Los Angeles
Production bob industries
Country United States of America
Uploaded 14 April, 2012

Credits

Chief Creative Director
David Angelo
Executive Creative Director
Colin Jeffery
Senior Art Director
Bryan Carroll
Senior Copywriter
Aroon Mukhey
Creative Director
John Battle
Creative Director
Todd Grant
Senior Agency Producer
Nicolette Spencer
Account Director
Stacia Parseghian

Other credits

David&Goliath Team

Executive Producer: Carol Lombard

Associate Producer: Jamie Gartner

Managing Partner, Director of Client Services: Brian Dunbar

Account Supervisor: Janet Wang

Assistant Account Executive: Meghan Brattin

TV PRODUCTION:

Directors: The Argentines

Director of Photography: Matthew Libatique

Art Director: Steve Saklad

Editorial: Spinach

Editor: Matt Murphy from Final Cut

Assistant Editor: Scott Butzer from Final Cut

Colorist: Sean Coleman from CO3

Visual Effects: Ring Of Fire

Executive Producer: John Myers

Creative Director: Jerry Spivack

VFX Supervisor: John Myers

VFX Producer: Casey Conroy

Asst. VFX Producer: Tammie Smalls

Sound Design: 740 Sound

Executive Producer: Scott Ganary

Lead Sound Designer: Eddie Kim

Flame Artist: Brian Shneider

Graphics: Stephen Grimm

Sound Design: 740 Sound

Executive Producer: Scott Ganary

Lead Sound Designer: Eddie Kim

Mix: 740 Sound

Mixer: Andrew Tracy

Music: Original Music by Human

California Lottery Black Scratchers®: Lady Luck

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California Lottery Black Scratchers®: Lady Luck

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