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Pedal Power: FatherThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
This is a campaign aimed at drivers. The insight is that if you drive closer than 1.5m to a cyclist, you might end up getting closer to their family when you have to explain yourself.
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