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Premier: Table
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This campaign for Premier insect repellent is being conducted according to the concept of "DON’T KILL THEM, KEEP THEM AWAY", which concisely and light-heartedly presents the benefits of keeping our pesky little brothers on this planet away without killing them. "Mini-karma" is the solution we’ve found at the agency to summarize a new paradigm in the use of more earth-friendly products.
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