Matt Dickinson: KidsCan NZ: Unseen Children

Client: KidsCan New Zealand
Advert title(s): Unseen Children
Agency: True, Auckland, New Zealand
http://www.thisistrue.co
Creative Director: Craig Pethybridge
Art Director: Craig Pethybridge
Copywriter: Craig Pathybridge
Film Company: Flying FIsh
Director: Greg Page
Additional credits: Garth Badger, Photography/Video
Published: April 2012
Short rationale: Often many of us we are completely oblivious to child poverty & suffering in our own backyards. Such is the case in New Zealand, raising awareness is critical to help the children that are our future.