IKEA Catalogue: Rent

Case Study: The IKEA catalogue is an institution. People anticipate its arrival, get excited about it, read it and then often throw it away. 303Lowe wanted it to stay in the home and have pride of place. But, with living costs increasing 303Lowe figured it only fair that IKEA should pay rent for the space it occupies, through monthly rent cheques redeemable in-store.