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Charlex showed off the full range of its production and post-production capabilities recently with a lively spot for all® Laundry Detergent via Merkley + Partners. The :30 promotes the new Mighty Pac liquid product by all®, taking the viewer through a splashy visual timeline displaying the company's historic line-up of products. Fluid simulations, particle effects and shape animation form the front-end of the commercial.
Other credits
Client: all®
Spot Title: all® Mighty Pacs TV
Air Date: March 2012
Agency: Merkley + Partners
CEO/Partner: Alex Gellert
Executive Creative Director/Partner: Andy Hirsch
Creative Group Head: Abi Aron
Creative Group Head: Aaron Eiseman
Director, Broadcast Production: Gary Grossman
Producer: Scott Mushinskie
Broadcast Business Manager: Pat Milo
Talent Manager: Nicole Russo
Group Account Director: Diane Hernandez
Account Director: Beth Miller
Account Executive: Jennifer Shinn
Assistant Account Executive: Katie Lamphier
Production Company: Charlex
Director: Ryan Dunn
Assistant Director: Matt O'Shea
DP: Pete Konczal
Art Director: Edmund Levine
Director's Assistant: Drew Weigel
Post Production Company: Charlex
Creative Director: Dade Orgeron
VFX Supervisor: Steve Chiarello
Senior Producer: Christine DoRego
Senior Smoke Editor: John Zawisha
Lead Flame Compositor: Marc Goldfine
Senior Designer: Chisa Yagi
Lead Modeler: Hung Kit Ma
Lead Animator: Tony Tabtong
Animators: Yun Cho, Ken Music, Daniel Speck
Lead Rigger: Steve Mann
Rigger: Andre Stuppert
Lead Lighter: James Fisher
Lighters: Will Atkin, Frank Grecco, Alex Scollay, John Volny
3D Effects: Daniel Mao, Oliver Weingarten
CG Supervisor: Salar Salehisor: Salar Saleh
Fluid Effects Specialists: Fusion CI Studios
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