TV ad: all: all® Mighty Pacs TV

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Charlex showed off the full range of its production and post-production capabilities recently with a lively spot for all® Laundry Detergent via Merkley + Partners. The :30 promotes the new Mighty Pac liquid product by all®, taking the viewer through a splashy visual timeline displaying the company's historic line-up of products. Fluid simulations, particle effects and shape animation form the front-end of the commercial.

Category Household, garden & pets
URL http://www.trustcollective.com/portfolio/content/charlex_all.php
Client All
Agency Merkley + Partners, NY
Country United States of America
Uploaded 20 April, 2012

Other credits

Client: all®

Spot Title: all® Mighty Pacs TV

Air Date: March 2012

Agency: Merkley + Partners

CEO/Partner: Alex Gellert

Executive Creative Director/Partner: Andy Hirsch

Creative Group Head: Abi Aron

Creative Group Head: Aaron Eiseman

Director, Broadcast Production: Gary Grossman

Producer: Scott Mushinskie

Broadcast Business Manager: Pat Milo

Talent Manager: Nicole Russo

Group Account Director: Diane Hernandez

Account Director: Beth Miller

Account Executive: Jennifer Shinn

Assistant Account Executive: Katie Lamphier

Production Company: Charlex

Director: Ryan Dunn

Assistant Director: Matt O'Shea

DP: Pete Konczal

Art Director: Edmund Levine

Director's Assistant: Drew Weigel

Post Production Company: Charlex

Creative Director: Dade Orgeron

VFX Supervisor: Steve Chiarello

Senior Producer: Christine DoRego

Senior Smoke Editor: John Zawisha

Lead Flame Compositor: Marc Goldfine

Senior Designer: Chisa Yagi

Lead Modeler: Hung Kit Ma

Lead Animator: Tony Tabtong

Animators: Yun Cho, Ken Music, Daniel Speck

Lead Rigger: Steve Mann

Rigger: Andre Stuppert

Lead Lighter: James Fisher

Lighters: Will Atkin, Frank Grecco, Alex Scollay, John Volny

3D Effects: Daniel Mao, Oliver Weingarten

CG Supervisor: Salar Salehisor: Salar Saleh

Fluid Effects Specialists: Fusion CI Studios

all: all® Mighty Pacs TV

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