Print ad: Persil Starch: Mother

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Campaign Title: Crispy Clothes

Campaign Rationale:
Persil Starch keeps clothes crisp and wrinkle free. And as a product it is unique to the region, especially the GCC.
Out here men, women and even children pride themselves on wearing clothes (kanduras, abayas and even school uniforms) that are smooth and crisp. It reflects stature, class, upbringing and meticulous attention to grooming. So in this print campaign for Persil Starch we have dramatized the crispness of the clothes by transforming the people into one-dimensional characters in a three-dimensional world.