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Interactive
C&A Brasil: Fashion Like
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The action “Fashion Like”, created by DDB Brasil, takes the digital world to the physical world at C&A’s flagship store at the Iguatemi Mall, in São Paulo
A preview displaying 10 pieces of the new collection is available on a special tab, with a “like” button on every piece. During the entire past week, web surfers were able to give their opinion on the collection, by choosing which piece they like the most. On Saturday, April 21st, all pieces were displayed at C&A’s flagship store at the Iguatemi Mall, on special hangers with a display showing how many “likes” the piece has. The collection is still being voted on the fanpage, and each “like” increases the number on the hanger, in real time. DDB Brasil’s creation was based on the fact that women always ask friends for opinion when shopping. In this case, not only one, but all Facebook friends will be able to show which clothes they like. This action happens in a special and customized rack, connected to hangers containing digital displays that exhibit, in real time, how many likes each piece has on C&A’s fanpage. The clothes rack is attached to a computer connected to the internet, transferring all Facebook data through a microcontrol for each of the 10 hangers.
Media: Monica de Carvalho, Alessandra Gambuzzi, Fabio Saad, Soraya Sobral |
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