COGOO: Turntable Rider

TBWA HAKUHODO Tokyo launch a bicycle sharing service COGOO by creating a new bicycle accessory - TURNTABLE RIDER - which converts a bicycle into a musical instrument. The two wheels, become jog wheels.The handbrakes, become sound pads. Mix and scratch at will. Mixing two youth cultures : DJing and BMX, with interactive technology, TURNTABLE RIDER transforms the COGOO bicycle into a vehicle of communication to urban youth leveraging the fun of bicycle sharing.