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Marktplaats.nl Automotive: It Squeaks
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The Dutch website Marktplaats.nl (part of eBay) offers the greatest choice in second hand cars. And as a result of this tremendous supply, you can be extremely critical as a car buyer. In this commercial Saatchi & Saatchi / Leo Burnett Netherlands show a potential buyer checking out a second hand car. It's clearly the car of his dreams and the deal is almost done. But then he discovers a minor squeaking sound. This insignificant squeak turns out to be a deal breaker for the buyer. Because he knows that if he won't find his perfect car today, he will find it tomorrow; since 7,000 'new' used cars are advertised on Marktplaats.nl every single day.
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