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Tv
Corsodyl: Ignore
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Grey London is behind a new educational TV campaign for gum health brand Corsodyl, aimed at changing consumer perceptions to realise that spitting blood when brushing teeth is a warning sign of gum disease.
The visually arresting spot looks to drive awareness of gum disease, drawing attention to the idea that people would not ignore blood from any other part of the body. If they continue to ignore the sign of spitting blood when brushing their teeth, the ultimate consequence could be tooth loss.
Media agency: Mediacom |
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