zoe ong: Brand's Innershine: Day & Night

During the process of idealization, I think of myself as a woman and how we love to look beautiful and radiant. We always put our best front in anywhere we show ourselves. Thus the idea for the TVC is born. We have the idea of women putting up their best picture online & one of the way to get radiant skin is to consume Brand's Innershine daily..day and night.

The same concept of Day & Night is being brought over into print.