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Top 6: December 19th 2007
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Autotrader and MTV Drink Drive Commercial: IdiotsTop 6: December 19th 2007
This commercial shows a wide range of people drunk in the back of taxis after Christmas parties, although the vibe is humourous, the commercial makes a very serious point. The authenticity of the ad was key, so the scenarios are embarassingly realistic.
The aim was not to make people feel bad about getting drunk at Christmas, but to make people feel awful about drinking and driving at Christmas.
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