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Experiential
Resource 100% Natural Spring Water: The Fountain of Electrolytenment
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For the launch of resource – Nestlé Waters’ new electrolyte-rich natural spring water – McCann NY created “The Fountain of Electrolytenment,” an interactive water fountain where people can ask and get answers, in real time, to life’s biggest questions (or any question, really).
“The Fountain of Electrolytenment” – which debuted at The Grove in LA on May 3-6 – combines custom engineering, water technology, scenic design and artificial intelligence to create the first experiential fountain of its kind. Questions posed to the fountain are answered in real time as a scripted sheet of water. Users can ask multiple questions, queue up and discover “total Electrolytenment” through this playful interactive installation. The fountain is a featured element in the Southern California launch campaign for resource 100% Natural Spring Water, a sustainably-sourced natural spring water containing naturally-occurring electrolytes for taste and packaged in a bottle made of 50-percent recycled plastic. The campaign also includes print (attached), outdoor, digital advertising and social media supporting the brand’s “It’s more than hydration, it’s total Electrolytenment” positioning.
Senior Integrated Producer: Geoffrey Guinta |
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