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Quit Victoria: The Wait
Every day, 5 Victorians die as a result of smoking-related lung cancer. This campaign via JWT Melbourne is an important first piece of work in helping Quit reduce this extraordinary toll. We know that smokers are the model of indifference to smoking ads. In fact they actively avoid anything that tells them they should quit. 'The Wait' is disarmingly simple and a deliberate ploy to hook these self-exempting smokers and get them to act.
Client Services Director: Peter Randeria Related |
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