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Top 6: May 16th 2012
Interactive
FedEx: Enchanted Facebook App
Top 6: May 16th 2012
FedEx through BBDO New York has launched the Enchanted Forest Facebook App, an extension of the FedEx Enchanted Forest television commercial which launched late last year. Through this app, fans can plant a virtual tree in an online forest and have the option of uploading their face to a tree. And for the first 100,000 visitors who plant trees in the Enchanted Forest, FedEx will help the Arbor Day Foundation plant 100,000 real trees to aid reforestation efforts in areas affected by wildfires and droughts. It’s a charitable effort that reinforces the message behind the FedEx “Solutions that Matter” campaign.
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