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Direct Marketing
Gulf News: Cup Sleeve
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Gulf News, the UAE's leading English daily newspaper, wanted to reach even more readers and convert them into subscribers.Our target was to gain 1.5% more subscribers, help promote their twitter channel and increase traffic to the Gulf News website by at least 25%. Since fresh news goes well with fresh coffee, Y&R Dubai adapted the coffee cup sleeve of Tim Hortons, a global coffee chain, into an advertising medium and we created The ‘Headline News’ Cup Sleeve.
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