TV ad: Bing is for doing: Andy Milenkovic

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Search engine Bing launches with its first Australian marketing campaign, "Bing is for doing". The centrepiece of the campaign is a series of mini documentaries and TVC's which tell stories of inspirational young Australians who get things done. Developed by BMF, two Gen Y researchers worked in-house at BMF, finding stories to appeal to the core audience. The stories were then put in to the hands of some of the best Gen Y film makers, recruited from various production academies such as AFTRS. Working alongside BMF's content division and reporting directly to the agency's ECD, these young directors produced, directed and edited the films.