World Water Day: Ice Diamond

Through a partnership between the Sao Paulo State Sewage Company (SABESP) and the non-profit SOS Mata Atlantica, Lew'LaraTBWA celebrated the World Water Day. The idea was to show the population something that has ended being forgotten: the value of water. Thus was born the giant ice diamond, which was exhibited for three days at the Butanta Subway Station, in the city of Sao Paulo. News on more than 15 Brazilian media: four large television networks, the five largest internet portals of the country as well as radios, newspaper, it is estimated that more than 150,000 people saw the diamond live at the metro station.