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Outdoor
PMU: Bathroom
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Who hasn’t wondered what they would do if they became a millionaire?
To highlight the daily winning jackpot on the Quinté+ (famous horse race betting), Publicis Conseil, Paris decided to make people imagine what they would do if they had won the stakes. We wanted to drive home the point that winning a million euros could drastically change their daily lives. TRANSLATION: “Construction in progress on my new bathroom. Win a million euros every day with Quinté+”.
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