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McDonald's: Champions of Happy - Ferris


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Created by Leo Burnett Chicago, McDonald’s “Champions of Happy” campaign is part of a new national Happy Meal initiative focused on making nutrition fun for kids. The spot introduces “Ferris,” who lives on a Funky Farm with his animal friends. The spot uses the art of storytelling – with metaphors, rhyme and song to engage kids in the benefits of balanced eating.
Other credits

Campaign: “Champions of Happy”

Spot: “Ferris”

Agency: Leo Burnett

Chief Creative Officer, USA: Susan Credle

EVP, Executive Creative Director: John Montgomery

VP, Creative Director, Art Director: Keith Hughes

Associate Creative Director, Art Director: Jill Fix

Copywriters: John Montgomery, Jonathan Fussell

SVP, Executive Producer: Denis Giroux

Producer: Bridget Rose, Ross Greenblatt

Production Company: Duck Studios

Music Company: Comma Music

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