Super Nanny TV Show: Control Toys

Super Nanny is a TV show that helps desperate parents to deal with badly behaved children.We had to promote its new season to parents. So Publicis Brazil created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”