Outdoor ad: Nissan LEAF: A World Without Petrol

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Top 6: May 30th 2012

WhybinTBWA Group Melbourne has created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF.
The huge exhibit will feature over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station.

Category Automotive
URL http://www.zeropetrol.com.au
Client Nissan
Agency TBWA Australia
Production Revolver
Country Australia
Uploaded 23 May, 2012

Credits

Director
The Glue Society
Executive Creative Director
Paul Reardon
Creative Director
Damian Royce
Creative
Rob Hibbert
Creative
Mark Jones
Digital creative
Jayne McSwiney

Other credits

Production:

Executive Producer: Margot Ger

Will O'Rourke:

Direction: The Glue Society (James Dive)

Head of Projects: Josh Mullens

Producer: Adrian Shapiro

Account Service & Planning:

Group Account Director: Mike Napolitano

Account Director: Julia Unwin

Interactive Account Director: Paul Arena

Head of Planning: Paul Mayes

Digital Planner: Scott Woodhouse

PR:

PR Director: Rob Lowe

Senior Account Executive: Sydney Spagnoletti

Client:

General Manager, Marketing and Cross Car Line: Cameron Cooper

Digital and Community Manager: Heath Walker

Senior Model Line Manager: Darren Holland

Model Line Manager: James Staveley

Nissan LEAF: A World Without Petrol

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Nissan LEAF: A World Without Petrol

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