Amnesty International: Ink

For Amnesty International's new film, Cyrille de Vignemont and TBWA Paris wanted to show that signatures were a powerful symbolic weapon to protect victims but also to neutralize government sponsored torture.By showing the prisoner's body, his muffled perception of sounds, Cyrille wanted to tell the story in the most sensory way possible. The ink then comes in with the violence of a gunshot. For the spot, 4000 liters of ink were used and turned the whole crew into Avatar-like characters by the end of the shoot, despite their protective gear.