Interactive ad: Snickers: Snickers 'Hunger Attack'

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You're not you when you're hungry. When you fall victim to hunger you can lose your concentration and do some pretty stupid things. So BBDO, Moscow used the stupidity of members of the general public to warn of the dangers of a ‘hunger attack’. The victims of hunger were now exposed and made accessible to everyone. We encouraged and empowered the public to mark examples they’d spotted on the street using our mobile app or Google Street View bookmarklet, and uploading them to our 'Hunger Attack' website. See: http://hungerattack.ru/en/