Energex: Message Clouds

During Queensland's destructive Summer storms, seemingly harmless objects like outdoor furniture turn into dangerous projectiles. Every year these objects get caught in power lines causing major disruptions. And every year energy supplier, Energex urges people to secure loose objects before storms hit. To extend last Summer's mainstream campaign Clemenger BBDO, Brisbane created an ambient event to get the message across in a relevant outdoor setting. In one of the busiest parts of the city, they launched floating foam silhouettes of everyday objects into the sky that could be seen for miles around.