Oito Vidas Pet Shelter: Cats are funnier

Everyday thousands of cats are abandoned on the streets. But at the same time cats are the greatest stars on the Internet. Millions of people regularly search for their videos. This is a perfect opportunity to deliver the message for adoption: when people are open to it. So Ogilvy Sao Paulo recreated the most popular cat videos acted out by people. We aired each video parody on You Tube, just before the real cat viral. And we proved that, no matter how hard you try, cats are funnier.