Home to the largest range of denim in Australia, Jeanswest commissioned DDB Group Melbourne to create a tool for aiding the in-store customer in their search for the perfect pair of … read morejeans. With over 54,000 images stitched together to make swipeable and sizeable high res movies, iDenim Match brings the jeans to life via an iPad to a big screen. Models were shot from every conceivable angle and zoom levels, helping navigate customers through what can otherwise be a somewhat overwhelming wall of choice in denim. Their favourite jeans could then be bookmarked to show store attendants, who in turn offered specials based on their decisions.
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