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Jeans West: iDenim
Home to the largest range of denim in Australia, Jeanswest commissioned DDB Group Melbourne to create a tool for aiding the in-store customer in their search for the perfect pair of jeans. With over 54,000 images stitched together to make swipeable and sizeable high res movies, iDenim Match brings the jeans to life via an iPad to a big screen. Models were shot from every conceivable angle and zoom levels, helping navigate customers through what can otherwise be a somewhat overwhelming wall of choice in denim. Their favourite jeans could then be bookmarked to show store attendants, who in turn offered specials based on their decisions.
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