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Web Film
Polarbröd: Rulla
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The insight is that people do not think of flatbread as something other than a sandwich. They don´t see it as an creative alternative. Therefore, Saatchi & Saatchi, Stockholm want to inspire people to use flatbread in new ways, particularly rolling, chopping, fold and Wrapping. We show the diversity of applications by highlighting inspirational recipes; an exciting contrast to what flatbread stands for today. The films will inspire you to purchase together with a younger target group to be interactive with Polarbrod by their willingness to share their own videos and recipes.
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