Harvey Nichols - Sale: Pelicans

To promote and create excitement around the much-anticipated Harvey Nichols Part Sale Y&R, Dubai created this print ad. The concept is a fun, fresher take on the Harvey Nichols Part Sale, one that bring exciting images to your mind on the incredible mayhem that will ensue. The dresses/suits have become more affordable. And metaphorically, it is like a plate of freshly poached salmon in the line of sight of hungry pelicans. You can imagine what’s going to happen next.