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Scion: Genes


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Scion and global creative agency ATTIK are literally putting the pedal to the metal in the youth-focused automotive brand's national cross-media launch campaign for the all-new, 200hp, rear-wheel drive 2013 Scion FR-S sports coupe. Today, the brand and agency executives are very proud to detail their new "Driving is Back" campaign, which is currently debuting numerous advertising placements across the country.
Credits Other credits

Production Company: Blueyed Pictures

Directors of Photography: Brooks Guyere, Daniel Ardilley

Executive Producer: Jamee Natella

Producer: Jon Goldberg



Editorial Company: Lost Planet

Editor: Saar Klein

Executive Producer: Gary Ward

Producer: Jaclyn Paris



Graphics/VFX/Finishing Company: Brewster Parsons

Executive Producer: Darcy Parsons

Producer: Rebekah Koerbel

CG Artists: Denis Gauthier, Vonetta Taylor



Music/Sound Design Company: Squeak E. Clean Productions



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